Interon | Search Optimisation — SEO + Generative Engine Optimisation (GEO)

Q: How do I know if my SEO and GEO need work?

Run the Free AI Readiness Audit at interon.co.za/audit. It scores your website across SEO Fundamentals, GEO Signals, Schema Markup and AI Readiness with specific recommendations for each area. The audit takes 60 seconds and costs nothing.

Who This Service Is For

If your website ranks on page two or doesn't appear in AI-generated answers for your industry — you have a visibility problem that design alone cannot fix.

Invisible Businesses

Companies with good websites that don't rank, don't appear in AI answers and don't generate organic leads.

Local Businesses

Businesses needing location-specific visibility in both search results and AI-generated local recommendations.

Competitive Industries

Companies in crowded markets where structured data and content clarity are the differentiators for discovery.

Post-Audit Clients

Businesses that scored poorly on SEO or GEO in their free audit and want professional implementation.

What We Deliver

SEO gets you found in search engines. GEO gets you cited in AI answers. We do both — because modern discovery happens in both places.

Technical SEO Audit & Fixes

The Foundation Layer

Comprehensive technical audit covering metadata, canonical URLs, heading hierarchy, page speed, mobile performance, crawl errors and indexation issues — then we fix them.

On-Page SEO Optimisation

Content & Structure Alignment

Title tags, meta descriptions, heading structure, internal linking, image optimisation and keyword alignment — every page optimised for search intent.

Schema Markup Implementation

Structured Data for Search & AI

JSON-LD schema markup that gives search engines and AI systems explicit, validated facts about your business, services, location and expertise.

GEO Content Engineering

Generative Engine Optimisation

Content restructured for AI extraction — answer-friendly formatting, fact-first paragraphs, clear entity definitions and citable statements AI systems can quote directly.

Entity Clarity & Modelling

Who You Are to Machines

Your business name, services, location and expertise made unambiguous across all signals — so search engines and AI systems never confuse you with competitors.

Performance Monitoring

Track & Measure Results

Before-and-after audit comparisons, search visibility tracking and AI citation monitoring to measure the impact of every optimisation we make.

SEO vs GEO — What is the Difference?

Traditional SEO

Search Engine Optimisation targets ranking positions in Google, Bing and other search engines. It focuses on:

Keywords — matching search queries to page content
Technical health — page speed, mobile, crawlability
Backlinks — authority signals from other websites
Content quality — relevance, depth and freshness
On-page factors — titles, headings, meta descriptions

Goal: Rank higher in search engine results pages (SERPs).

GEO (Generative Engine Optimisation)

GEO targets AI-generated answers from ChatGPT, Google AI Overview, Claude and Perplexity. It focuses on:

Structured data — JSON-LD schema that machines can read
Entity clarity — unambiguous business identification
Answer-friendly content — statements AI can quote directly
Fact-first writing — lead with what you do, not marketing copy
Citability — content formatted for AI extraction and attribution

Goal: Be cited and recommended in AI-generated responses.

How The Process Works

Your Input

Your website URL (we start with the free audit)
Target keywords and services you want to rank for
Geographic areas you serve
Competitor websites (if known)

Our Output

Comprehensive SEO and GEO audit report
Technical SEO fixes implemented
On-page optimisation across key pages
Schema markup implementation (JSON-LD)
GEO content restructuring for AI citation
Before-and-after score comparison

Schema + SEO: 3–5 business days | Full SEO + GEO optimisation: 5–10 business days

Why You Need Both SEO and GEO

Traditional SEO is not enough anymore. When someone asks ChatGPT "Who offers SEO services in South Africa?" or uses Google AI Overview for recommendations, these systems don't look at your search ranking — they look for structured, clear, machine-readable information.

A business that ranks well in Google but has no structured data will be invisible to AI systems. A business optimised for AI but with poor technical SEO will miss traditional search traffic.

You need both. SEO drives search traffic. GEO drives AI recommendations. Together, they cover every way people discover businesses today.

Frequently Asked Questions

What is GEO (Generative Engine Optimisation)?

GEO is optimisation for AI-generated search results and answers. Unlike traditional SEO which targets search engine rankings, GEO focuses on making your content extractable and citable by AI systems like ChatGPT, Google AI Overview, Claude and Perplexity. It includes structured data, entity clarity and answer-friendly content formatting.

Do I still need SEO if I do GEO?

Yes. SEO and GEO complement each other. SEO drives traffic from traditional search engines. GEO drives citations and recommendations from AI systems. Most people discover businesses through both channels — you need visibility in both.

How do I know if my SEO and GEO need work?

Run our Free AI Readiness Audit. It scores your website across SEO Fundamentals, GEO Signals, Schema Markup and AI Readiness — with specific recommendations for each area. The audit takes 60 seconds and costs nothing.

How long does SEO + GEO optimisation take?

Schema and basic SEO fixes take 3–5 business days. Full SEO + GEO optimisation takes 5–10 business days. Both include testing, validation and a before-and-after audit comparison showing exactly what improved.

Find Out Where Your Search Visibility Stands

Run the free audit. See your SEO and GEO scores. Get specific recommendations. Then decide if you want our help.

Run Free AI Readiness Audit Get a Quote

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