What is AI Readiness?

AI Readiness is how well your online presence can be understood by AI systems — ChatGPT, Claude, Google AI Overview and voice assistants. When they understand you, they recommend you. When they don't, you're invisible.

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Why Does This Matter?

The way people find businesses is changing. Instead of typing keywords into Google, people increasingly ask questions:

"Who can fix my leaking roof in Sandton?"

AI systems answer by looking for businesses that clearly state what they do in a way machines can understand.

"What's the best Italian restaurant near me?"

If your website only has marketing fluff and vague language, AI systems struggle to determine what you actually offer.

"Find me an accountant for small businesses"

Businesses with structured data and clear content get recommended. Those without get skipped.

The Problem: Human vs Machine Reading

Humans and machines read websites very differently. Humans understand context, metaphors and implications. Machines need explicit, structured information.

For example, a human visiting a plumber's website can infer from photos, testimonials and service area mentions that the business operates in Johannesburg. But an AI system needs that information stated explicitly — ideally through schema markup and clear on-page text.

If AI systems cannot clearly describe what your business does, who you serve and where you operate — your digital presence has a structuring problem, not a marketing problem.

The Three Pillars of AI Readiness

1. SEO Fundamentals

The Technical Foundation

Without solid SEO — title tags, meta descriptions, HTTPS, mobile-friendliness — AI systems can't even access your content properly. This is the layer everything else builds on.

Learn About SEO →

2. Schema Markup

The Machine Language

Structured data that explicitly tells AI systems what your business does, where you're located, what you offer and your prices. The most direct way to become machine-readable.

Learn About Schema →

3. GEO

Generative Engine Optimisation

Content strategies that make your information easy for AI to extract and cite. FAQ sections, clear statements and answer-friendly formatting that gets you recommended.

Learn About GEO →

What You Can Do About It

Improving your AI Readiness starts with understanding where you stand.

Fix It Yourself

Use the audit recommendations and our educational guides to improve your site. Start with schema markup — it has the biggest impact on AI visibility.

Get Professional Help

Interon offers professional implementation so you don't have to figure it out alone.

Schema Implementation — from R2,500, delivered in 3–5 business days
Full AI Readiness Optimisation — from R7,500, delivered in 5–10 business days

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