Insights from the Interon studio
Writing about AI readiness, structured data, and the quiet shift in how websites get discovered — practical, evidence-led, and short on hype.
Tagged “digital visibility”
-
The Missing Layer Between SEO and AI Visibility
Recent research suggests that ranking well in search does not automatically translate into visibility within AI-generated answers. The missing piece may not be another optimisation tactic, but whether your business can be clearly understood in the first place.
Read → -
Website Health and the Real Problem Businesses Face Online: Being Misunderstood
Website Health is no longer just about rankings or performance scores. It is increasingly about helping search engines, AI systems, and digital platforms confidently understand who your business is, what you do, and whether your information can be trusted.
Read → -
SEO Is Not Dead — It’s Just Not the Boss Anymore
SEO still works, but it’s no longer the decision-maker. Discover what now determines visibility in search and AI systems
Read →