Insights from the Interon studio
Writing about AI readiness, structured data, and the quiet shift in how websites get discovered — practical, evidence-led, and short on hype.
Tagged “Generative Engine Optimisation”
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Why Tidua and Interon Run the Most Accurate Website Health Audit
Most AI-readiness audits measure convenient signals rather than the factors that actually influence visibility in ChatGPT, Perplexity, Gemini, Claude, and AI Overviews. This article explains the evidence behind Tidua's scoring model and how Interon implements improvements based on proven ranking and citation signals.
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Your Website Can’t Answer Questions — And That’s the Problem
Most websites still act like digital brochures instead of reliable sources of information. In an AI-driven search environment, websites need to clearly answer questions, structure information properly, and communicate meaning in ways both people and machines can understand. Website health now depends as much on clarity and semantic structure as it does on speed and SEO.
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