Insights from the Interon studio
Writing about AI readiness, structured data, and the quiet shift in how websites get discovered — practical, evidence-led, and short on hype.
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Short clips on website health, schema, GEO, and how AI is changing the way people find businesses.
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Why Your Website Is the Most Expensive Brochure You Never Fixed
Your website is business infrastructure. Without regular maintenance, small technical, security, and visibility problems can become expensive failures.
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Your Website Is No Longer Enough. It Needs to Become a Healthy Business System.
Most businesses still treat their website as an online brochure. That is becoming dangerous. In an AI-driven world, your website must be healthy, structured, connected, and ready to support real business automation.
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The Missing Layer Between SEO and AI Visibility
Recent research suggests that ranking well in search does not automatically translate into visibility within AI-generated answers. The missing piece may not be another optimisation tactic, but whether your business can be clearly understood in the first place.
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Website Health and the Real Problem Businesses Face Online: Being Misunderstood
Website Health is no longer just about rankings or performance scores. It is increasingly about helping search engines, AI systems, and digital platforms confidently understand who your business is, what you do, and whether your information can be trusted.
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Three Umbraco Packages Worth Considering on Most Builds
After watching enough Umbraco projects evolve over time, certain patterns start becoming obvious. Some packages quietly become foundational because they solve structural workflow issues repeatedly. Others feel useful initially but gradually become harder to justify as the ecosystem matures.
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JSON-LD Patterns That Make Content Machine-Interpretable
JSON-LD is a structured data format that helps search engines, AI systems, and generative engines understand what your content means instead of only reading its text. As AI-driven discovery becomes more important across search, assistants, and recommendation systems, websites need structured data that clearly defines entities, relationships, context, and intent.
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The AI Website Heath Audit: A 12-Point Checklist for Any Website
Learn how to assess your website’s AI health report using a practical 12-point checklist built for SEO, GEO, and AI visibility.
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Why Technically Strong Websites Still Fail Entity Confidence Checks
Entity confidence checks are the processes AI systems use to determine whether a website clearly represents a trustworthy, identifiable, and contextually consistent entity. Many technically strong websites still fail these checks because technical performance alone does not guarantee machine understanding.
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Future-Proof Your Business in the Age of AI
Future-proofing your business means building systems, strategies, and digital assets that remain effective as technology, especially artificial intelligence, rapidly evolves.
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