How Interon Makes Businesses Machine-Visible

How We Make Businesses Machine-Visible

Every engagement starts the same way: we find out what AI systems currently understand about your business, identify the gaps, and close them. Whether you use our free audit or commission a full optimisation, the methodology is the same.

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The Interon Method

Five stages from discovery to delivery. Every project follows this framework — scaled to fit your needs and budget.

1. Audit

Discover Where You Stand

We run a comprehensive analysis of your website across four dimensions: AI Readiness, Schema Markup, SEO Fundamentals, and GEO Signals. You get a score out of 100 and a detailed breakdown of what's working and what isn't. This step is always free.

2. Analyse

Understand the Gaps

We review your audit results in the context of your industry, competitors, and business goals. Which gaps matter most? Where will improvements have the biggest impact on AI visibility? We prioritise based on effort vs. return.

3. Architect

Design the Solution

We plan the technical implementation: which schema types to add, how to restructure content for machine extraction, what metadata needs fixing, and how to optimise for generative AI citation. You get a clear scope and quote before any work begins.

4. Implement

Build & Deploy

We execute the plan: writing JSON-LD schema, restructuring page content, fixing technical SEO issues, and enhancing GEO signals. All changes are tested and validated against Schema.org standards before going live.

5. Verify

Confirm the Results

We re-run the audit after implementation to confirm your scores have improved. You get a before-and-after comparison showing exactly what changed and how it affects your visibility to AI systems.

Ongoing Support

Stay Visible as AI Evolves

AI systems change constantly. Schema standards update. New discovery platforms emerge. For full optimisation clients, we provide ongoing monitoring and adjustments to keep your business visible as the landscape shifts.

What Our Free Audit Checks

Every engagement starts here. Four dimensions of machine visibility, scored and explained.

AI Readiness Score

Can AI systems understand what your business does and offers? We check if machines can extract your services, location, and contact details.

Schema Markup

Do you have structured data that machines can read? We validate your JSON-LD implementation against Schema.org standards.

SEO Fundamentals

Is your technical foundation solid? We check metadata, page structure, heading hierarchy, and technical SEO elements.

GEO Signals

Are you optimised for generative AI? We assess answer-friendliness, entity clarity, and AI agent compatibility.

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What We Actually Fix

Schema & Structured Data

The foundation of machine readability. We implement the JSON-LD markup that tells AI systems exactly what your business is, what you offer, and where you operate.

  • Organisation / LocalBusiness — who you are, where you are
  • Service & Product — what you sell, at what price
  • FAQPage — common questions with authoritative answers
  • OfferCatalog — grouped service listings for AI extraction
  • BreadcrumbList — site hierarchy for navigation context
  • knowsAbout — expertise signals that establish topical authority

Content & GEO Optimisation

Structured data alone isn't enough. The content itself needs to be written so AI systems can extract, cite, and recommend it.

  • Answer-friendly formatting — clear statements AI can quote directly
  • Entity clarity — unambiguous identification of your business, services, and people
  • Semantic heading structure — logical hierarchy that machines can navigate
  • Fact-first writing — lead with what you do, not marketing fluff
  • Internal linking — connections between related content for topical depth
  • Technical SEO fixes — metadata, canonical URLs, page speed, mobile performance

What is AI Readiness?

AI Readiness is how well your website can be understood by AI systems like ChatGPT, Google AI Overview, Claude, and Perplexity. When someone asks an AI "Who offers AI readiness consulting in South Africa?", the AI looks for businesses with clear, structured information.

An AI-ready website has:

  • Schema markup — JSON-LD structured data that tells machines your business facts
  • Clear content — explicit statements of what you offer and where you operate
  • Contact information — visible email, phone, and address
  • Service descriptions — machine-readable list of your services with prices

Without these elements, AI systems have to guess what your business does — and they often skip you entirely.

Learn More About AI Readiness

Frequently Asked Questions

What is AI Readiness?

AI Readiness is how well your online presence can be understood by AI systems like ChatGPT, Google AI Overview, Claude, and voice assistants. A machine-readable business has structured data (schema markup) that clearly tells AI what you do, what you offer, where you're located, and how to contact you.

What does Interon do?

Interon is a South African AI Readiness consultancy offering three services: Free AI Readiness Audit, Schema Markup Implementation, and Full AI Readiness Optimisation. We help businesses become visible to AI systems that increasingly influence how people discover services.

How much does the audit cost?

The AI Readiness audit is completely free. You get instant results with no signup required. For implementation services, schema markup starts at R2,500 and full optimisation packages start at R7,500.

Why does AI Readiness matter for my business?

AI systems are increasingly how people discover businesses. When someone asks ChatGPT "Who can help with schema markup in South Africa?" or uses Google AI for recommendations, these systems look for businesses with clear, structured information. Without AI Readiness, your business may be invisible to these discovery channels.

What does the free audit check?

Our free audit analyses four areas: AI Readiness signals (can machines understand your business), Schema markup (structured data validation), SEO fundamentals (technical health), and GEO signals (Generative Engine Optimisation). You receive a detailed report with specific, actionable recommendations.

What is schema markup?

Schema markup is structured data added to your website using the Schema.org vocabulary. It provides machine-readable facts about your business — like a nutrition label for your website. Common types include Organisation, LocalBusiness, Service, Product, and FAQPage schemas implemented as JSON-LD.

What is GEO (Generative Engine Optimisation)?

GEO is optimisation for AI-generated search results. Unlike traditional SEO which targets search engine rankings, GEO focuses on making your content extractable and citable by AI systems. This includes answer-friendly formatting, entity clarity, and structured data.

How long does implementation take?

Schema markup implementation takes 3-5 business days. Full AI Readiness optimisation takes 5-10 business days. Both include testing, validation, and a before-and-after audit comparison.

Where is Interon located?

Interon is based in South Africa and serves clients nationwide and internationally. Contact us at hello@interon.co.za or +27 83 326 9469.

Ready to See Where You Stand?

Run the free audit first. Then decide if you want our help.

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hello@interon.co.za | +27 83 326 9469 | WhatsApp